The use of essential and precious oils dates back thousands of years but have only been in the mainstream for a relatively short period of time. Made popular by multi-level marketing companies such as Doterra and Young Living, the market for essential oils is expected to grow to $27 billion by 2022. With this growth potential and increased awareness in consumers, companies large and small have entered this profitable market space. Which leads up the question. What makes Healing Natural Oils unique and how to talk about these benefits to encourage a follower to click and buy?
Below are bullet talking points to help craft your blog post or social media shout outs. I purposefully wrote in bullet points so you can add your own tone and style to the benefits that speak most to you and your audience. I will also outline common concerns from potential customers and how to address them.
Company Talking Points
- Healing Natural OIls has been in business since 2001
- Over 750,000 products have been purchased on Healing Natural OIls site
- We stand by our products with a 90 day money back guarantee…no questions asked.
- Thousands of verified product reviews and testimonials
- Focused on specific ailments to provide relief
- All products are FDA registered and FDA regulated. Note, this is the highest approval from FDA for essential oils as there are no FDA approval for holistic/alternative medicine
- OIls are created in a USA-based GMP (Good Manufacturing Practice) facility. This means that all blends and oils are produced consistently and in a controlled environment
- Healing Natural Oils’ products are PETA certified Cruelty Free and Vegan. You can download the certification logo below.
Product Talking Points
- No pesticides, herbicides or any synthetic chemicals.
- No chemicals or fillers. Many times, you see an essential oil being highlighted for a product but when you dig deeper only a small percentage of the product actually contains the oil being promoted
- Oils have not been modified
- Each ingredient is tested to ensure there are no toxins as well as the completed blend
- Glass bottles which are better for your health (no BPA here) and the environment.
- No need to buy 3-5 individual oils to resolve one aliment. Healing Natural Oils provides the most effective blends for specific ailments.
- All products are vegan and cruelty free
What does this mean to your followers?
- All products are safe and gentle on his/her skin
- All products have been thoroughly tested for purity and efficacy
- No risk purchasing with the 90 day money back guarantee
- Products go through rigorous testing process to ensure they are effective
Common Obstacles and How To Respond
Why aren’t your products organic?
While many of our oils are organic, some of the essential and precious oils simply aren’t available as certified organic. Our top priority is effectiveness and purity versus certification
Is it expensive?
Our blends are significantly less expensive than buying quality single oils.
I have tried essential oils before and it didn’t work. How do I know that Healing Natural Oils will work?
We back the effectiveness of our products with a 90-day guarantee to make trying our blends risk-free.
Why should I try an all-natural product versus getting over the counter medicine?
Consumers go natural for multiple reasons. Below are just a few.
- Skin absorbs all chemicals and toxins so they enter the bloodstream
- Our products are hypo-allergenic so they are perfect for sensitive skin
- The over the counter medicine simply didn’t work
- Social responsibility to reduce chemicals in our environment
- Looking for vegan and cruelty free company/product
- Respect for ancient healing and traditions
Top 5 Best Selling Products
- H-Skin Tags
Top 5 Best Selling Beauty Products
- Simply Neck Firming
- Simply Eye Serum
- Simply Face Oil
- Simply Cleansing Oil